As Principal Designer, I was asked to conduct an assessment of a troubled initiative that was over budget and raising alarm within executive circles.
As Lead Designer for our Customer Division, I helped our customers get on track for retirement through our digital initiatives. This case study illustrates how the UX process helped to put a product on track, satisfying both business objectives and the users’ needs.
Our objective was to improve our legacy process of ordering press releases online without negatively impacting a $400 million per year revenue stream. We set out to build a new platform for press release distribution that would improve retention and yield by streamlining the experience and introducing smarter recommendations that were traditionally provided through high touch consultation with our account teams.
In this case study, we'll cover the evolution of an internal application from a humble MVP to a working model for how we would ultimately execute iterative improvement within the organization.
In this case study, we’ll walk through the design of a new internal application from inception through launch and iteration. We’ll cover the research behind it, the formulation of a design and product strategy, how we measured its success, and what iteration looked like post launch.
As design lead for Weber, I drove the creative direction of their website, iPhone and iPad apps, community and media portals, ad campaigns, and a series of cookbooks. Outcomes included increased community engagement, featured status on the App Store and thousands of app downloads annually.
I'd be happy to set up a call to share more details or answer any questions you may have.
erickcollier@icloud.com
Furthermore
